For any client with an existing Google Ads account that I work with, I begin with a full analysis of their account. This audit allows me to review their current strategy and determine what they’ve already tried, as well as assess what may or may not be working, and what opportunities there are for improvement. By taking the time to do this review at the beginning of a project, I can proactively find the best way to help a client get the most from their investment.
Over my years of experience working with Google Ads, I have developed my proprietary checklist to help me audit and strategize each client’s account. This analysis always includes a variety of points, such as checking account settings, reviewing copy and ad schedules, verifying correct conversion tracking setup, researching keywords, cross-checking their website to ensure it’s the best it can be, adjusting account bid strategies, and more!
After the Analysis, I take the information I’ve collected and use it to help develop a strong Strategy, the next step in the process.