To help a client best evaluate how well their investment is performing, I prepare a regular report for their review. This report can be extensive, and include everything a client would want to know, including how their search terms, campaigns, and ad groups are performing. Filled with a variety of easy-to-understand graphs, charts, and metrics, I make it simple for any client to assess the results they are getting.
While the report is typically prepared monthly, I can work with any client who needs data more often to supply it bi-weekly, or even weekly. If needed, I work to customize the report to the client. If they prefer a lot of details, I include as much as they wish to review; or if they want “just the facts”, I simplify the report. Ultimately, the goal is to help them see the value in their investment.