Successful Google Ads management requires regular monitoring and management.
Some of the regular activities I do to make the campaigns profitable are:
- Monitoring the campaigns on a daily basis to identify possible leaks that are wasting the client’s budget
- Testing and writing new ad copy
- Modifying bids on a regular basis
- Working on increasing the Quality Score to help ensure a lower cost-per-click, while still achieving campaign profitability
- Optimize bid adjustments for variables including locations, demographics, ad schedule, devices, and more
- Adding new keywords to find new profit opportunities
- Adding new negative keywords to ensure we are maximizing relevant terms
- Reviewing website and landing pages to identify optimization recommendations
- Conversion tracking with Google Analytics, Google Tag Manager, and CallRail
- Monthly reporting with Data Studio