At this point, I have consulted with the agency to determine the client’s goals, completed an audit and analysis on their existing account, have defined their overall strategy, and am now ready to move on to implementation.
I take the entire account into consideration, creating appropriately structured campaigns and ad groups, integrating relevant keywords and negative keywords, creating compelling ads, and implementing features such as ad extensions, locations, and audiences.
In addition to this setup, I also ensure that conversion tracking is set up properly. This includes a variety of steps, starting with implementing Google Tag Manager on the website. Once that is implemented correctly, I then set up tracking for different types of conversions, such phone calls, contact form submissions, and e-commerce sales, depending on the client’s business, goals, and overall needs.
This step is unique in that implementation never stops, as there is always something new to test and try. To fully maximize an investment into Google Ads, I work regularly to run A/B tests, experiment with different keywords, adjusting ad groups and ad extensions as necessary, and overall, work to ensure that the account is achieving its maximum potential for results.
When each iteration of implementation is complete, I work on Monitoring and Optimizing, the next step in the process.