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At the beggining of each month, I’ll send you a PDF report created in Data Studio to show to your clients. The report contains all the important information about the performance of their campaigns.
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Modifying the bids, writing and testing ad copy, adding negative keywords, optimizing the landing page, and increasing the Quality Score are just some of the things that need to be performed on a regular basis.
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This step includes creating the campaigns, structuring keywords into ad groups, writing ad copy, creating ad extensions, adding locations and placements, and setting up the conversion tracking.